For brands and services looking to connect with people there’s a lot to be said for creating - quite literally - character. It’s only human to see and to want to see the world through the eyes of another, and never least of all so when that world is new or different or strange to us in the moment. Like children, we seek assurances and guardianship in unfamiliar situations. And as adults we continue that quest, but as less of a need and more of a fundamental enjoyment of story

Well it’s all fine and dandy for consumer-facing brands… and I should know, I worked on a bulging portfolio of them for many, many years. By which ‘fine and dandy’ I mean the whole business of bigging-up the ultimate enjoyment that’s had by the end-user… the very end-user. For business-to-business brands there’s arguably so much less everyday enjoyment to be brought to life in communications; to be depicted, to be celebrated. Let’s face it, we’ve all been bamboozled by and ex

It’s no coincidence that at Picture Window I choose to present a significant portion of my client design work on canvas; proper block-mounted, and clearly with that canvas weave - and saturated with the colours of the client and the project. I’ve long been a believer in having the same style of cues around us in our places of work as we would have in the home - and even in our very grandest notions of the home. Not the same content, okay, but the same physical cues, and, yes,