Well it’s all fine and dandy for consumer-facing brands… and I should know, I worked on a bulging portfolio of them for many, many years. By which ‘fine and dandy’ I mean the whole business of bigging-up the ultimate enjoyment that’s had by the end-user… the very end-user. For business-to-business brands there’s arguably so much less everyday enjoyment to be brought to life in communications; to be depicted, to be celebrated. Let’s face it, we’ve all been bamboozled by and ex

It’s no coincidence that at Picture Window I choose to present a significant portion of my client design work on canvas; proper block-mounted, and clearly with that canvas weave - and saturated with the colours of the client and the project. I’ve long been a believer in having the same style of cues around us in our places of work as we would have in the home - and even in our very grandest notions of the home. Not the same content, okay, but the same physical cues, and, yes,