Well it’s all fine and dandy for consumer-facing brands… and I should know, I worked on a bulging portfolio of them for many, many years. By which ‘fine and dandy’ I mean the whole business of bigging-up the ultimate enjoyment that’s had by the end-user… the very end-user. For business-to-business brands there’s arguably so much less everyday enjoyment to be brought to life in communications; to be depicted, to be celebrated. Let’s face it, we’ve all been bamboozled by and ex